5 Reasons Scoring & Recording Calls is a Must for Marketers

by Zoe Lee Skelton
Telephone calls to businesses are booming, which is largely due to growing smart phone usage. Consumers are using their smartphones to get in touch with companies straight from search results, paid ads, emails, and web pages. What’s more, studies have shown that inbound calls convert to revenue 10 to 15 times more than web leads – making telephone calls a highly sought after lead.Read the full article