Click-to-Calls Are Clicking — And a Lot of the Sales Are Close to Home

by Tom Grubisich
We knew that marketers now spend $4 billion annually to drive “click-to-calls.” But a new study from Marchex puts a dollar amount on the business generated when consumers tap on a click-to-call ad or search listing on their mobile device: more than $1 trillion annually. Just as revealing are the businesses that get many of the calls: auto dealers, spas, dentists, locksmiths, ...Read the full article