Majority Of Email Opens Are Mobile But Most Conversions On The Desktop

by Greg Sterling
It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic insight. This past quarter, nearly 68 percent of emails were opened on a mobile device, with 52 percent of those being opened on smartphones.Read the full article