Myth Busters: Conversion Rate is the Best Metric for Measuring Ad Copy Test Results

by Sarah Burns
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that conversion rate is the best metric for measuring ad copy test results.Read the full article