Remember These 5 Things When Selling a Website Redesign to Your Boss

Most marketers know the phrase “too many cooks in the kitchen” all too well. If not, tell me the following scenario doesn’t sound familiar: You’ve just been assigned to lead a new marketing initiativet. Soon after, word gets out around the office about it and before you know it, everyone there is all of a sudden a marketing and design guru with expert advice for you.Read the full article