The big hook-up: Why you need to integrate your search and marketing channels right now — and how to get it done

Social and search are the fat gorillas of the marketing world, delivering to advertisers massive pools of engaged audiences. But if they’re similar in their power, they’re still different beasts. Search is more likely to drive sales directly, while social tends to assist in conversions from other channels. Until now, the two haven’t had much to say to each other.Read the full article