5 Reasons Why SEO is Not a ‘Set and Forget’ Marketing Tactic

by Jayde Ferguson
The art of search engine optimisation (SEO) isn’t a “set and forget” marketing tactic. This means that you cannot simply hire an SEO expert to optimise your website, then sit back kick your feet up and expect the magic to happen. Search engines are too dynamic for this and the content, algorithms, and best online marketing practices are constantly changing.Read the full article