GE’s Katrina Craigwell: ‘We believe in quality over quantity’

by Tanya Dua
Subscribe: iTunes | RSS GE has become something of a darling of modern marketing, being willing to experiment with an array of channels and platforms. From using drones for live video through Periscope to #Emojiscience lab experiments on Snapchat, GE has shown a proficiency in content marketing that’s the envy of many fellow marketers.Read the full article