Inbound Marketing Basics: What is a Landing Page?

If you’re new to Inbound Marketing, or digital marketing in general, you’ve likely heard a lot about landing pages, but you may not be quite sure what they actually are. If you’re confused by the term, I don’t blame you. Far too many people are using it to describe web pages that are in fact not landing pages at all. A landing page isn’t just another page that people land on.Read the full article