Individualized Marketing: Myths vs. Realities

Published 1 min ago 38 We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data-driven marketing—the strategy of c ...Read the full article