More Than Personas: How to Know What Your Audience Really Wants

by Ann Gynn
Your content marketing only works when your audience responds to it. That’s a “no-duh” statement – we all know that. So beyond buyer personas, how can you really, really understand what your audience wants and how you can help them? We asked the presenters for Content Marketing World 2015 and some friends of CMI to share how they truly focus on their audiences (besides creating personas).Read the full article