Using Kissmetrics to Discover the Value of Your Freemium Offering

Ah, the freemium model. It has helped build companies like Dropbox, Spotify, and MailChimp. But can it work for you? Unfortunately, plenty of failed companies used the freemium model, too. There are a few ways to determine the effectiveness of your freemium plan. For instance, you can track all your freemium customers in a spreadsheet to see which ones convert to paying customers.Read the full article