YouTube Ads Won’t Be Sold Through AdX Next Year, Google Says

by Ginny Marvin
Google is limiting the ways advertisers can buy ads on YouTube. At the end of the year, the company announced Thursday, YouTube inventory will no longer be available through Google Ad Exchange (AdX). Neal Mohan, head of display and video advertising at Google, wrote in a blog post that TrueView ads — the skippable video ads on YouTube — make up 85 percent of YouTube’s in-str ...Read the full article