Why No One Cares About Your Story and How to Change It

One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. Traditional media is a finite resource. The newspaper only has so many pages, the TV news bulletin only lasts for so many minutes, and so on.Read the full article