5 Simple Routes to Better Customer Delight & Increased Retention

If you’ve been reading up on Inbound Marketing then you’ve surely came across the Inbound Methodology - Attract, Convert, Close and Delight. According to KissMetrics, “Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers”. With this staggering stat in mind, it may be time to rethink your marketing strategy and ...Read the full article