6 Reasons Why Beacon Programs Fail

by Stephanie Miles
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. A bad user experience or a lack of infrastructure can derail even the most ambitious beacon program, which is why executives from some of ...Read the full article