Are You Targeting the Right Audience on Social Media?

by Bridget Quigg
“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?” Does this confusion remind you a bit of seeking out your audience on social? It’s tricky. Location, gender, favorite network, hottest hashtag, other hobbies, following your competitors — what’s the magic formula for your ideal fan? Social Campaign Checklist Download Well, you know what al ...Read the full article