Google Absorbed Into New “Alphabet” Conglomerate Run By Larry Page & Sergey Brin

by Danny Sullivan
Google’s been acquired. Its new owner is called Alphabet, a palace coup pulled off by Google cofounders Larry Page and Sergey Brin. Page becomes CEO of the new Alphabet; Brin his president and Sundar Pichai, formally senior vice president of products at Google, takes over as Google CEO. Page shared the news today both on the Google blog and on the new Alphabet site.Read the full article