Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

by Michael Brenner
Whenever I speak to an audience and I ask the question: What is more important? Quality or Quantity? 100% of the time, 100% of the audience says “quality!” But we all get the answer wrong. And here’s why. If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. Of course this is what we call a “false choice.Read the full article