The 10 Best (and Worst) Performing Words in Email Subject Lines

If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report was based on data from more than 3 billion attempted email sends that were part of 125,000 global campaigns sent by brands in four industries (retail/B2C, conferences/events, media/publishing, and B2B).Read the full article