The Most Important Thing to Optimize in Email Marketing

Subject lines. Time of day. Mobile Calls-to-action. Colors, layout, headers, columns. If you’re an email marketer, this is a pretty standard optimization laundry list. There’s always something that can be improved and optimization is a perpetual process, not a goal. That said, many email marketers seem to be forgetting one of the most important things to optimize in their email campaigns.Read the full article