The Most Social Festival in the World: Behind the Scenes at SXSW

“We didn’t actually launch Twitter at SXSW—SXSW just chose to blow it up.” Twitter co-founder Evan Williams doesn’t mince words describing the role Austin’s famous technology and ideas festival played in his product’s breakout success in 2007. Responding to a Quora question about how other entrepreneurs might try to follow in Twitter’s footsteps, he wrote that it was all about ...Read the full article

SXSW: The Most Social Festival in the World

SXSW - The Most Social Festival in the World is an original documentary from Hootsuite that profiles the SXSW social media team as they navigate the challenges of managing social media communications throughout the SXSW festival from Interactive, to music and film. Using technology from Hootsuite and others the SXSW team manages news and updates from thousands of events happening throughout the festival creating a platform for discovery and curation for it's many fans, followers, and attendees. Featuring Music from SXSW 2015 Artists: "Borderline" by Tove Stryke - iTunes: "I wanna go" by Summer Heart - iTunes: "The Dream of you and Me" - Future Islands: iTunes: "Radio" by Yukon Blonde - iTunes: "Coming Home" by Leon Bridges - iTunes: