Are Your PPC Ads Plaid and Your Landing Pages Polka Dots?

by Jacob Mcmillen
Pay-per-click (PPC) advertising can be a highly effective way to get your products in front of new prospective customers and drive sales, but only when campaigns are set up with the right touch. Depending on what keywords you want to target with your bids, search ads are generally not prohibitively expensive, but it’s easy to fall into the trap of blowing through your budget on ...Read the full article