Burger King brings the heat to its menu — and social media for its ‘fiery chicken fries’

by Tanya Dua
Burger King has realized that the best way to market to millennials is to bring the heat — both to its menu and to social media. The chain’s Fiery Chicken Fries are being touted as the restaurant’s spiciest item yet. Seasoned with a mix of black pepper, cayenne pepper and other spices the item is a direct bid to appeal to the millennial taste for spicy foods.Read the full article