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adweek.com - 4 readers - Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business.
adweek.com - 14 readers, 485 Tweets - Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping up with Facebook and YouTube: to hit or not to hit autoplay on video. Twitter is divided over whether to allow videos to simply start playing when users scroll over them.