Getting A Grip On The Mobile Engagement Gap

by Brent Hieggelke
Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are three times more likely to lead strategic growth initiatives in 2016 than they were in 2012, according to Gartner. Corporate strategies increasingly focus on customer experience as the last and best bastion of differentiation, and mobile is the only screen that can del ...Read the full article