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adweek.com - 31 readers, 483 Tweets - When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales.
theguardian.com - 10 readers, 63 Tweets - David Hershkovits: The editors at Paper magazine anticipated a reaction to publishing Jean-Paul Goude’s nude pictures of the reality-show star, but they never expected it to be this big
adweek.com - 35 readers, 3520 Tweets - Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker—a container for a single banana, which you can absolutely purchase on the Groupon site. Fans are going wild with the clever commentary.
usmagazine.com - 10 readers, 161 Tweets - Facebook users turned the comments section on Groupon's Banana Bunker post into a nonstop stream of sexual innuendo -- but Groupon got the last laugh! See the best jokes and responses
forbes.com - 9 readers, 138 Tweets - Groupon recently knocked one out of the social park with the way they managed a unique product offering, the Banana Bunker, on Facebook. It's valuable for marketers to see this because it illustrates the power of what I like to call "Brand Improv," a marketing force that's just too easy and effective [...]
mashable.com - 10 readers, 1506 Tweets - Take it from Groupon: When a product you're selling resembles a sex toy, your best bet is to play innocent.
thestreet.com - 11 readers, 52 Tweets - Facebook, the world's largest social network, will continue to own the lion's share of the social network ad market, which is growing at a rapid clip.
inc.com - 10 readers, 508 Tweets - Here are three powerful reasons why using humor attracts customers and helps communication.