How to Deliver Quantifiable Content Marketing Success With a Small Team

Our goal is not necessarily to keep users engaged within our website, but instead to try to move them from the web to email or phone because that’s where the sale is going to happen. Vishal Khanna, Wake Forest Innovations in MarketingSherpa With only 21% of B2B marketers saying they are successful at tracking content marketing ROI, it’s inspiring to see success in an unexp ...Read the full article