Social Metrics Then & Now: The Numbers & Nuances that Really Matter by @AndrewCaravella

Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer volume.Read the full article