Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

by Avinash Kaushik
Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well.Read the full article