Survey: 71 Percent Browse Retail Apps Before Buying In-Stores

by Greg Sterling
Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date retail apps have mostly been treated as small-screen versions of e-commerce desktop sites with some “circular” content (e.g., offers) thrown in. Yet apps have the potential to become the center of a more powerful customer loyalty ...Read the full article