Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers

We're living in an age of perpetual information overload. Consumers are bombarded with content, to the point where it eventually becomes white noise. To stand out, brands go to great lengths to engage with their target consumers in short bursts of stunt-like proportions—such as the recent case with Justin Timberlake and Sauza 901 tequila.Read the full article