What is an Affiliate OPM?

Merchants contract with outsourced program management (OPM) companies to help them start, run, and improve their affiliate program. Essentially, OMPs oversee the day-to-day operations of a program and manage the relationships with networks and affiliates. Hiring an OPM to manage your affiliate program is an alternative to managing it in-house or turning over management to your affiliate network.Read the full article