You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

You May Be Surprised at the #1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, rep ...Read the full article