A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones Says Yext’s Jeff Rohrs

by Amy Gesenhues
When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on IT than CIOs by 2017. The deal only reinforced Gartner’s forecasts that marketing technology was taking over more and more of traditional marketing budgets.Read the full article