Not Your Grandma’s Couponing: How to Modernize Your Coupon Strategy

If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck in the Dark Ages, basing digital tactics on old-fashioned practices.Read the full article