Unconversion: Optimizing Email Unsubscribe

by Linda Bustos
No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene and reduces the risk of subscribers marking unwanted messages as spam, which can hurt your sender reputation and deliverability across the board.Read the full article