What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site

by Margot Da Cunha
Raise your hand if you’re guilty of spending a large chunk of your free time on your smartphone each day. Most of us are, it’s okay to admit it. The problem for many e-commerce marketers is they know this, but the numbers don’t support it. ComScore data shows that while 60% of all online retail browsing happens on phones and tablets, only 15% of sales occur on these devices.Read the full article