Win of the Week – Eyes On the Prize

by Madeline Milani
Take a look at the two ads below, both for the same car dealership. They both have the same headline and URL, but one significantly surpassed the other in terms of clicks. Can you guess which one took the prize? The winner here is ad #2. Penned by Boost Media writer “Gokay,” it outperformed the losing ad by an entire 100%, meaning the company’s original ad got 0 clicks. Let’s find out why.Read the full article