Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps

Editor's note: Although this article refers specifically to app descriptions, many of the ideas it discusses would be applicable to product descriptions, in general, and other sales copy intended to convince customers to purchase. You pour weeks—months—of your life developing a solution that's perfect for your buyers, release it to the world, and eagerly await sales to start pouring in.Read the full article