[Case Study] How Boden Increased Revenue by 2000% with Email Personalisation

Boden, a popular British retailer, has seen tremendous growth since it embraced eCommerce in the late 1990s. As a global brand – selling online in over 50 countries – the challenge has always been to personalize without sacrificing too much time and energy. Specifically, the Boden marketing team wanted to engage high-value customers with no recent sales activity in a very personal way.Read the full article