How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs

by Tom Grubisich
Aiming to turn “digital dimes” back into the dollars that used to pour into their newspapers and television stations from ads, locally focused media companies formed the Local Media Consortium in 2014. Aiming for much higher CPM for ad impressions, LMC members partnered with Google, among other entities, to get the benefit of its digital advertising know-how, especially throug ...Read the full article