Improve Your Email Click-Through Rate With These 14 Simple Tweaks

What’s the second most important metric of your email campaign after the open rate? You’re right! It’s the click-through rate (CTR). Just imagine how disappointed you’d be after getting a smashing open rate, only to lose readers with an email that failed to prompt clicks. A great email draws readers in and gets them to click. So, here are 14 tweaks of an email designed to convert. 1.Read the full article

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