Levi’s latest campaign looks to make denim cool again

Levi’s added Alicia Keys to its current campaign, Live in Levi’s, earlier this summer. She’s the latest spokesperson for the campaign, initially launched in 2014, promoting the fall women’s denim collection. Videos and photos of Keys in Levi’s can be found on the campaign site, a scrolling feed made with an overarching goal in mind: make it cool to wear denim.Read the full article

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