Myth Busters: You Can’t Gain Creative Insights from SEM Ad Copy Testing

by Karen Amundson
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that testing to gain creative insight hurts SEM performance.Read the full article