Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

On a fundamental level, co-op marketing is a sensible advertising strategy for local businesses. If you’re an SMB on a budget, combining forces with manufacturers and vendors can offer financial stability and a sense of support between players in a local economy. Unfortunately, co-op marketing hasn’t translated well in the digital age, taking a backseat to a variety of fast, d ...Read the full article