A/B testing your newsletters

by Thijs De Valk
Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try to answer that question by explaining what you can test.Read the full article