AXA CMO Says Social Media Is Best Way To Identify Customer Pinpoints

by Amy Gesenhues
Earlier this year, Marketing Land discovered less than a third of Intebrand’s top 100 global brands had CMOs with active Twitter accounts. Ranked No. 53 on Intebrand’s list of top 100 global brands, AXA was one of the few brands with a socially-active CMO. In fact, Frédéric Tardy is one of the top ten most active global brand CMOs on Twitter.Read the full article