Bidding Farewell to Basic Bidding

by Jennifer Johnstone
For those of you just getting started in paid search, you might be amazed at the level of granularity offered in AdWords, astounded that every keyword can have a unique bid of its own. However, if you’ve been in the search game for a while now, you’re probably aware that during the past few updates to AdWords, bidding has been taken to a whole new level: not just algorithmica ...Read the full article