Emojis and Emails, a Match Made in Heaven (Maybe)

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge. You can imagine how my heart sank the first time I saw a brand using them in an email subject line. But, because I’m a copywriter, I’m of the mindset that my personal feelings about techniques don’t matter a jot if they have a positive impact on conversions.Read the full article